Email Marketing Campaigns Without a Strategy Are Like Tossing a Coin… That Isn’t Even Yours!
In today’s ruthless marketing landscape, where consumer attention is a precious commodity and brands relentlessly compete to stand out in the saturated digital environment, email marketing remains a powerful tool… provided it’s wielded with strategic intelligence. But how many times have we witnessed email campaigns so ineffective that they make us question the vision of […]
If Your Company Still Relies on Excel for Everything, I’ll Bring the Coffee
It’s 2025—an era defined by artificial intelligence and data-driven strategies. Yet, in some boardroom, a team is still presenting figures in Excel while everyone squints at a chart that looks more like a Rorschach test than a strategic analysis. “So, what are the campaign results?” the CEO asks. Silence. “We have it here, but give […]
