This article provides recommendations for CEOs to approach the integration of Artificial Intelligence into their companies and workflows in a more responsible and objective way. Real-world cases are presented, showing how some companies have rushed into AI automation under the illusion of an “urgent need,” without first considering the short- and medium-term social impact.

Discover how marketing automation eliminates bottlenecks in the customer journey, enhancing the customer experience from communication to conversion.

Segmentation in marketing is evolving toward automation and the use of artificial intelligence, but its increasing precision raises ethical challenges regarding consumer privacy.

Boost the service sector with advanced marketing automation. Learn how to personalize communication, increase scalability, and improve customer service efficiency using artificial intelligence and specialized tools.

In 2025, a smartly parameterized CRM becomes the key engine for the strategic growth of large companies. Discover how to choose and configure the right CRM to optimize customer experience, improve decision-making, and increase productivity.