Cutbacks or Reinvention? Budgeting in the AI Era

In the AI era, marketing budgets are no longer defined only by reach and performance. Technology has become a decisive third pillar—turning AI into a strategic asset rather than a support tool. The challenge for leaders is not to spend more, but to invest smarter, balancing profitability, resilience, and innovation in uncertain times.

Artificial Intelligence and Automation: The Great Ethical and Moral Challenge for CEOs in the “Post-Apocalyptic” Market

This article provides recommendations for CEOs to approach the integration of Artificial Intelligence into their companies and workflows in a more responsible and objective way. Real-world cases are presented, showing how some companies have rushed into AI automation under the illusion of an “urgent need,” without first considering the short- and medium-term social impact.