Cutbacks or Reinvention? Budgeting in the AI Era

In the AI era, marketing budgets go beyond reach and performance. Technology is now a strategic pillar, not a support tool. The challenge isn’t to spend more, but to invest smarter—balancing profitability and resilience amid uncertainty.

Artificial Intelligence and Automation: The Great Ethical and Moral Challenge for CEOs in the “Post-Apocalyptic” Market

This article provides recommendations for CEOs to approach the integration of Artificial Intelligence into their companies and workflows in a more responsible and objective way. Real-world cases are presented, showing how some companies have rushed into AI automation under the illusion of an “urgent need,” without first considering the short- and medium-term social impact.