Cutbacks or Reinvention? Budgeting in the AI Era

Cutbacks or Reinvention? Budgeting in the AI Era In the midst of the AI era, marketing, communications, and technology budgets are facing unprecedented pressure. Economic volatility, shifts in consumer behavior, and the speed of technological disruption have forced business leaders to rethink not only how much to invest, but also where and how to allocate […]

Artificial Intelligence and Automation: The Great Ethical and Moral Challenge for CEOs in the “Post-Apocalyptic” Market

This article provides recommendations for CEOs to approach the integration of Artificial Intelligence into their companies and workflows in a more responsible and objective way. Real-world cases are presented, showing how some companies have rushed into AI automation under the illusion of an “urgent need,” without first considering the short- and medium-term social impact.