Frictionless Marketing: How Automation Reduces Bottlenecks in the Customer Journey
Discover how marketing automation eliminates bottlenecks in the customer journey, enhancing the customer experience from communication to conversion.
The Power of Automation to Improve Audience Segmentation
Segmentation in marketing is evolving toward automation and the use of artificial intelligence, but its increasing precision raises ethical challenges regarding consumer privacy.
Boosting the service sector with cutting-edge marketing automation
Boost the service sector with advanced marketing automation. Learn how to personalize communication, increase scalability, and improve customer service efficiency using artificial intelligence and specialized tools.
CRMs 2025: Intelligent Configuration for Real Results
In 2025, a smartly parameterized CRM becomes the key engine for the strategic growth of large companies. Discover how to choose and configure the right CRM to optimize customer experience, improve decision-making, and increase productivity.
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