Amid an ecosystem accelerated by Artificial Intelligence, channel saturation, and the pressure for immediate results, this editorial proposes a change of direction: regain control, redesign metrics, integrate technology with judgment, and refocus teams to face 2026 with a clear direction. A critical reflection for those who want to lead with vision, not just execute by inertia.
Surfing Trends vs. Steering with Purpose
Are you riding trends or navigating with strategy? Discover how smart optimization can transform your marketing and steer it firmly into the future.
Absent Strategy: The Art of Running in Circles While Thinking You’re Moving Forward
Running campaigns without a clear strategy might seem like progress, but it only leads to wasted resources. Learn why setting goals and optimizing with data makes all the difference.
Smart Optimization: Why ‘Doing It the Same Way’ Is No Longer Enough
Discover why smart optimization in marketing and sales is no longer an option, but a strategic necessity to compete in a data-driven and efficiency-focused market.
Maximize Your ROI: The Ultimate Guide to Smart Optimization in Digital Marketing
Optimize your digital campaigns with smart strategies to maximize your ROI. Learn how to reduce costs, increase conversions, and segment efficiently to achieve the best results with advanced tools and real-time data.
¿Recorte o reinversión? El presupuesto en la era de la IA
Lo urgente ya no es suficiente
El caso Frisby y la propiedad intelectual de los grandes
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