EDITORIAL
2025: Running Ourselves into Exhaustion Just to Stay in the Same Place
This year-end isn’t about celebrating hollow metrics; 2025 was marked by professional burnout and creative saturation. Many brands confused productivity with progress and urgency with purpose. However, some chose to pause, redefine their course, and bet on authenticity, strategy, and human connection.
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COMING OUT OF THE BOX
Minimal Teams, Maximum Errors: The Myth of Doing More with Less
The 2025 mantra of ‘doing more with less’ only led to burnout and errors. For 2026, the proposal is a hybrid model that combines a focused internal core with external partners and automation.
BEYOND THE BRIEF
Innovation as Judgment, Not Ornament
Innovation stopped being about simply executing briefs and shifted toward questioning them. It explores global and Latin American cases where innovation becomes strategy, redesign, and professional responsibility—moving far beyond ornamental creativity.
BACKSTAGE
Operating Without Air — A Technical Chronicle from the Marketing Trenches
It doesn’t look for blame or anecdotes; it analyzes systems, technical decisions, and why some teams thrive while others operate at their breaking point. For leaders and technical profiles seeking judgment, structure, and sustainability.
BUSINESS COMPASS
Quantum Expo: Innovation and Expertise Highlighted at CES 2025
Meet Quantum Expo at CES 2025: innovation, automation, and over 40 years of experience transforming trade shows into high-value experiences.
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Efficiency Without Value Creation
Learn how BPO, KPO, and Staff Augmentation can be integrated into your marketing strategy to improve efficiency, drive market intelligence, and access specialized talent.
TRENDS HUNTERS
Real Microtrends: What Actually Changed (and What Was Just Noise)
2025 wasn’t a technological revolution; it was maturity. This article is a reality check: goodbye to hype, empty AI, and fake humanization; hello to strategic pauses, uncomfortable authenticity, and minimalism.
BRANDS 911
Warner Bros. Discovery The pause was the true strategic pivot.
The pause was strategic. WBD accepted three uncomfortable truths: volume ≠ relevance, HBO cannot be mass-marketed without losing prestige, and financial engineering saves creativity. A reading on governance and how to avoid hollow innovation.
From the CEO’s strategic vision to real stories of brands that are marketing for real.
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