Cover
Urgency Is No Longer Enough
Rethinking marketing with an executive vision is a call for marketing leaders to step out of the reactive mode that has dominated the past decade. In the midst of an ecosystem accelerated by Artificial Intelligence, channel saturation, and the pressure for immediate results, this editorial proposes a change of course: regaining control, redefining metrics, integrating technology with discernment, and refocusing teams to face 2026 with a clear direction. A critical reflection for those who want to lead with vision, not just execute out of inertia.
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Coming out of the box
Renouncing the Legacy to Reinvent: The Leo Burnett Case
What happens when a legendary agency like Leo Burnett gives up its last name?
Publicis has just launched “LEO”, a new global creative network that marks the official end of Leo Burnett as an independent brand.
Beyond the brief
Marketing That Elevates Brand Perception
Strategic marketing can go beyond immediate sales to become a real driver of business value. Through recent cases such as Nike, Tesla, American Eagle, Burberry, and Cracker Barrel, it analyzes how brand perception directly influences investor confidence and the financial valuation of companies.
Backstage
The New Organizational Chart: Agencies, Freelancers, AI, and Marketing Professionals
This article provides recommendations for CEOs to approach the integration of Artificial Intelligence into their companies and workflows in a more responsible and objective way. Real-world cases are presented, showing how some companies have rushed into AI automation under the illusion of an “urgent need,” without first considering the short- and medium-term social impact.
Business inteligence
Quantum Expo: Innovation and Expertise Highlighted at CES 2025
Meet Quantum Expo at CES 2025: innovation, automation, and over 40 years of experience transforming trade shows into high-value experiences.
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Outsource to Win: Digital Marketing in Expert Hands Without Letting Go of the Helm
Discover how BPO, KPO, and Staff Augmentation can be integrated into your marketing strategy to boost efficiency, enhance market intelligence, and access specialized talent.
Trends hunters
Multiversal Marketing: When Your Brand Is So Strong That Even Mistakes Look Like Strategy
Marvel Studios just dropped the title for their next MCU movie: Thunderbolts. But only days later—Boom!—they rebranded it as The New Avengers. Strategic masterstroke or desperate pivot disguised as disruption? Let’s talk strategy, because what Marvel did here is more marketing than cinema—and here at Garage Marketing, we keep it unfiltered.
911 Saving brands
The Frisby Case and the Intellectual Property of the Giants
Discover why an email marketing campaign without a strategy is a waste of time and resources. Learn how to avoid the most common mistakes and build an effective strategy to reach high-value executives and companies.
From the CEO’s strategic vision to real stories of brands that are marketing for real.
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