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Renouncing the Legacy to Reinvent: The Leo Burnett Case
What happens when a legendary agency like Leo Burnett gives up its last name?
Publicis has just launched “LEO”, a new global creative network that marks the official end of Leo Burnett as an independent brand.
Cutbacks or Reinvention? Budgeting in the AI Era
In the AI era, marketing budgets are no longer defined only by reach and performance. Technology has become a decisive third pillar—turning AI into a strategic asset rather than a support tool. The challenge for leaders is not to spend more, but to invest smarter, balancing profitability, resilience, and innovation in uncertain times.
Allies or Automatons? The New Marketing Dilemma in the Age of Algorithms
Blind reliance on AI is risky. Outsourcing to trained teams in Colombia offers a strategic advantage in digital marketing and data-driven control.
DeepSeek: The Marketing Strategy Behind AI’s Newest Giant
DeepSeek enters the AI market with high efficiency, low costs, and a bold marketing strategy that positions it as a global leader in disruptive artificial intelligence.
2025: Thinking Outside the Box Is Not an Option, It’s a Business Imperative
In 2025, thinking outside the box is no longer optional. Discover why innovation, agility, and strategic boldness are key for your company to survive and grow in a highly competitive environment.
Marketing in 2025: Business Continuity and Scalability
KBPO is revolutionizing marketing in 2025, enabling companies to delegate specialized processes and adapt to new trends. Discover how this strategy can drive scalability, personalization, and efficiency in your business.
Renouncing the Legacy to Reinvent: The Leo Burnett Case
Marketing That Elevates Brand Perception
Cutbacks or Reinvention? Budgeting in the AI Era
Video Podcast
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