What happens when a legendary agency like Leo Burnett gives up its last name?

Publicis has just launched “LEO”, a new global creative network that marks the official end of Leo Burnett as an independent brand.

In the AI era, marketing budgets go beyond reach and performance. Technology is now a strategic pillar, not a support tool. The challenge isn’t to spend more, but to invest smarter—balancing profitability and resilience amid uncertainty.

Blind reliance on AI is risky. Outsourcing to trained teams in Colombia offers a strategic advantage in digital marketing and data-driven control.

DeepSeek enters the AI market with high efficiency, low costs, and a bold marketing strategy that positions it as a global leader in disruptive artificial intelligence.

In 2025, thinking outside the box is no longer optional. Discover why innovation, agility, and strategic boldness are key for your company to survive and grow in a highly competitive environment.

KBPO is revolutionizing marketing in 2025, enabling companies to delegate specialized processes and adapt to new trends. Discover how this strategy can drive scalability, personalization, and efficiency in your business.